This campaign challenges the traditional concept of pregnancy by proposing an innovative approach that includes at least three months of preparation before fertilization and nine months of care during gestation.
Why 12 months? Yes, you heard right, 12 months. We know that good reproductive health begins long before conception occurs. Therefore, the three months prior to fertilization are essential to prepare the body, improve nutrition, regulate the hormonal cycle, and optimize the emotional and physical health of the mother, which will directly impact the health of the baby.
During the nine months of gestation, essential care continues: medical follow-up, proper nutrition, exercise and emotional well-being. The goal is to ensure a healthy pregnancy resulting in a healthy baby, creating the best conditions for fetal development and maternal well-being.
Through the videos of this campaign, we seek to inspire and educate families about the importance of these 12 months of care and preparation. We want more women and couples to join this approach that prioritizes wellness from before conception to the end of pregnancy, ensuring a healthier start in life for the baby.